Objective
Due to irreparable damage caused by a severely infected site and aging infrastructure, BOLDelite was tasked with an entire custom redesign and development of a WordPress-based eCommerce website for a local apparel/lifestyle brand. The solution was an entirely custom WordPress theme built to extend the functionality of WooCommerce (the most robust eCommerce platform for WordPress). In addition to the eCommerce end of the site, the site also incorporates a custom blog.
As a result of certain design considerations to increase shopping conversions, order number is up from previous site YoY numbers, as is the average order size.
Features
- Developed within the WordPress content management system to allow for easy site updates and changes by the site owner
- Fully custom WordPress theme, developed entirely from scratch, which extends the functionality of the most powerful WordPress eCommerce platform (WooCommerce)
- Completely custom responsive website design
- Secure shopping experience utilizing an SSL certificate and PayPal payment processing
Credits
Website developed by BOLDelite and designed by the talented Zach Spain, a local graphic designer in Pocatello, ID.