BOLDelite was tasked to build a robust, monetized blog platform for a Utah-based blog. With monetization in mind, BOLDelite developed several custom plugins and shortcodes to incorporate and track affiliate links, as well as developed custom methods to best facilitate social sharing as gracefully as possible. As acting webmaster and site administrator, BOLDelite adds and maintains all site content on an active, recurring basis. BOLDelite is also tasked with deploying social ad campaigns, primarily on the Facebook platform.
- Developed within the WordPress content management system to allow for easy site updates and changes by the site owner
- Based off the Reston theme framework
- Core functionality is highly extended with custom-developed plugins and widgets to facilitate affiliate link placement and tracking, and effortless social sharing
- Theme heavily incorporates microdata to best utilize benefits of structured data