Face to face business transactions have one clear advantage over online sales: YOU. After all, you know what your business is about. You’ve made a whole living selling your products and services. That kind of interaction isn’t possible online; you can’t sit at a computer all day to chat with each online customer.
Thankfully, there is still hope for the online sales world. It’s time to add a Call to Action (CTA) to your website.
A Clear Call to Action Prompts Clients
Sometimes, online readers need just that extra nudge to turn them from readers into clients. A clear Call to Action is what helps encourage readers to become customers; it tells them what they need to do next. Unfortunately, there’s no set or formulaic call to action. Each one needs to be written to suit you, your sales strategy, and your company vision. Common calls to action encourage visitors to:
- Make a purchase;
- Subscribe to an enewsletter;
- Sign up for a webinar or conference call;
- Subscribe to a subscription service;
- Call the business for more details.
How many Calls to Action are appropriate?
The short answer: one per landing page. Each landing page can be a web page, or a dedicated web site, that focuses on ONE objective. That landing page exists for one reason: to get readers to use the Call to Action. By keeping things easy, it helps focus readers’ attention; it helps them focus on completing whatever task you have decided is the most important for that page. You can always have another landing page with a separate Call to Action. In fact, that’s a great business model.
How do I word a Call to Action?
As each Call to Action is unique, the wording needs to be individually tailored as well. This requires a lot of practicing, refining, and skill. While many business owners are capable of handling their own writing, many business owners prefer to hire a writer. Hiring an experienced copy writer allows them to focus their energy and attention on their business, helping them drive sales.
It’s time for Results.
Are you ready to see online results? Let’s take things to the next level.